Equal Pay Is Well Deserved: The U.S. Women Team’s Advancement To Knockout Underlines
The U.S. women’s national team, the defending champion and one of the favorites to lift the cup this year, reaches the knockout stage of the tournament on Tuesday, 1st August. It advanced in the tournament with a draw against the Portugal women’s team and secured a 0-0 score.
The team, administration, and fans are surely ecstatic about it. But it shows why the “equal-pay” structure, announced by FIFA earlier this year, is well-deserved and well-earned.
Some even find the announcement of equal pay is an even more significant victory than the team’s advancement to the knockout stage.
Before this equality in pay was announced, some veteran players in the U.S. national team were getting a meager thirty-eight percent remuneration compared to male players in the national team.
This was unfortunate and unfair that the women’s team had to bear with it even after lifting the FIFA World Cup trophy consecutively for two years.
About equal pay, Kelley O’Hara, the two-time champion, says, “It meant a lot to be able to achieve what we’ve done,” two-time World Cup champion Kelley O’Hara said. “We still have more progress to make and ways to go.”
The celebrated winger in the U.S. national women’s team, Megan Rapinoe, also sounded happy when she commented on this pay parity at the media day in June. She commented, “It feels like a real opportunity to blow the lid off. Like, this is actually a terrible business move if you’re not getting in on it. If you’re not investing.”
It’s remarkable how big brands and sponsors have associated this time with the FIFA Women’s World Cup 2023 on a much bigger scale. With a whopping 150% boost in sponsorship this time compared to the event in 2019,
women’s soccer and all the players involved in it can earn more money. This is an excellent motivation for individual players, teams, and, overall, the game’s future.
Andrea Brimmer, Ally Financial chief marketing and PR officer, says, “Eighty percent of all purchase decisions in a household are made by women.
This is who the consumer is today, and women’s sports are at a tipping point of really becoming massive.”Moreover, the entire nation has fallen in love with women’s soccer more than ever. And that’s the biggest victory indeed.
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sibashree bhattacharya
Sibashree has been into SEO and eCommerce content writing for more than 9 years. She loves reading books and is a huge fan of those over-the-top period dramas. Her favorite niches are fashion, lifestyle, beauty, traveling, relationships, women's interests, and movies. The strength of her writing lies in thorough research backing and an understanding of readers’ pain points.
