Milk Makeup: Promoting Sustainable, Clean, And Inclusive Beauty Products

milk makeup

It cares, and it makes you shine! This is how I perceive Milk Makeup. Amidst so many beauty brands crowding the beauty space every day, this brand has been able to strike a special chord in my heart. So, I could not help penning down a detailed account of what the brand is working for and how it offers diverse beauty products that take care of and make you look beautiful.

To begin with, this account is going to be extremely personal as I have been using these products for quite some time now. Again, I will highlight the facts and info you need to know to understand how the brand touches lives.

So, let’s explore!

Milk Makeup: It’s About Beauty With A Philosophy

Milk Makeup_ It’s About Beauty With A Philosophy

As I started using the Milk Makeup primer some time ago, I found the product extremely effective and very gentle to the skin. It yielded better results than the milk of magnesia makeup primer I used before. Happy with the results, I started using their makeup sticks, which I have fallen in love with.

So, with time, I started taking an interest in this brand, and I had to know about it. Then I learned why every product is so exceptionally good, and it’s their philosophy of going completely vegan, cruelty-free, and paraben-free has made all the difference.

Here goes the table if you want to know about this brand’s nitty-gritty.

HeadquartersMilk Studios, a creative hub in downtown New York City
FoundersMazdack Rassi, Dianna Ruth, Georgie Greville, and Zanna Roberts Rassi
Foundation Year2016

As an outcome of creative self-expression, all the products from Milk Makeup promote some important aspects like inclusivity, use of effective products, sustainability, etc. I am going to cover all these matters in the upcoming sections.

Milk Makeup Inclusivity

Milk Makeup Inclusivity

As a woman, I feel extremely proud when I find a brand committed to inclusivity from the beginning. Be it the inclusion of diverse ethnicities or genders; Milk Makeup is a place where everyone can grow with equal opportunities and complete integration.

Their commitment to uplift the LGBTQIA+ and BIPOC communities is commendable.  

Milk Makeup Beauty Products With Zero Animal Cruelty

Milk Makeup Beauty Products With Zero Animal Cruelty

Another Major Milk Makeup (MMU) commitment has been steering clear of animal cruelty. Also, being free of animal products and byproducts, each of their makeup essentials promises reduced risks of allergies and irritations.

Again, the brand is very clear about never following practices like animal testing. So, once you use a product from this brand, you will have something free of animal oils, fats, and musk. In addition, MMU has a cruelty-free certification from Leaping Bunny.

A Highlight On Milk Makeup Ingredients

A Highlight On Milk Makeup Ingredients

MMU does not use only FDA-approved colorants, and all products are free of allergens and irritants. So, you can remain worry-free about having rashes. Also, these are gluten-free and paraben-free.

In addition, every product is manufactured in compliance with cGMP requirements.

Sustainable Practices Of Milk Makeup

MMU has always practiced sustainable and environment-friendly methods in packaging and shipping. Further, they are continuously reducing plastic use and coming up with a unique idea of refillable makeup to avoid wastage.

I use their SPF 30 Skin Tint, which comes with refillable cartridges.

HOW2RECYCLE and g2 revolution work along with Milk Makeup to promote sustainability. So, choosing MMU products means going eco-friendly with your makeup regime.

Milk Makeup Products

Now, to my favorite part! You have all the brand details, and let’s introduce you to the MMU products.

MMU has several collections, and I will go by those collections to unfold the plenty the brand has to offer. Also, I will follow the categories serially as mentioned on Milk Makeup’s official website. I have followed this method to present things to you in an organized method.

Milk Makeup New Collections

MMU has a dedicated section for its new launches. From the best concealers to setting sprays and brow pencils, you will have a lot in this category.

KUSH Brow Shadow Stick

Available in six shades, this brow stick offers complete coverage and defines your eyebrows the best. Its cream-to-powder formulation stays put for around 12 hours without creating any mess.

My favorite shade? I just love the dark brown or Grind variation.

KUSH Brow Lamination Gel

Laminated eyebrows are a rage these days, and you can try this lamination gel. I have not tried it yet, but MMU promises a shaped and brushed-up effect for as long as eight hours.

RISE Waterproof Mascara

Your eyelashes will look fuller and more dramatic with this mascara. It comes with the goodness of marigold extract and monoi oil.

PORE ECLIPSE Setting Spray

You do not feel any bulk thanks to the non-sticky formulation of this setting spray. Also, it will blur the pores, and you will get a “soft focus finish.”

Sculpt Stick

It’s great for contouring your face and adding dimensions. Trust me! The shadows look natural, and the best thing is that they nourish.

Future Fluid Concealer

It is one of the smoothest concealers you are going to come across, and its range of shades is truly enviable.

So, irrespective of your complexion, you will find a perfect shade.

Milk Makeup Bestsellers

I will not go verbose to describe this collection. With endless options, it’s difficult to make a choice, and it’s a great thing for a woman.

Hydro Grip

How will you make a choice? The Hydro Grip primers and refreshing sprays are just amazing. But just to keep you informed, the Hydro Grip Primer won the Allure Awards in 2020.

Makeup Sticks

You probably won’t know how fun makeup is if you don’t try the makeup sticks from MMU. All the sticks are clear winners, from the bronzers to the natural misty rose shades.


KUSH has everything you need to create a bespoke style with your eyes. I have used the KUSH waterproof mascara, and it’s amazing. And it adds volume.

You will also have something as unique as a brow liner in this section, along with brow serums, brow gels, and lamination gels.

Vegan Milk

With the goodness of fig milk or oat milk, the moisturizers and cleansers of Vegan Milk can yield great results. They even work for the most sensitive skin.

So, it’s time for some skincare, I presume!


Bionic bronzers are going to give the extra shine you need on your cheeks. I like the light bronze shade the most. Thanks to a liquid formation, each Milk Makeup bronzer also gets blended seamlessly.

Milk Makeup “Makeup Collections”

This is actually the core hub from which every collection is created. From primers to makeup removers, you will have everything here.

Milk Makeup Primer

This section is filled with award-winning primers from Hydro Grip and Pore Eclipse. The Hydro Grip primers will provide your face with the necessary hydration, while the Pore Eclipse primers will offer a blurring effect.

The best thing is that you can take a small quiz on the Milk Makeup website to find the best primer for you.

Milk Makeup Setting Spray

Milk Makeup is truly inclusive, and that’s why they offer you options even when you pick a makeup setting spray.

If you want a dewy finish, you can go for Hydro Grip sprays, while the Pore Eclipse sprays will offer you a mattifying effect.

Both collections promise long hours of wearability. The Hydro Grip sprays stay for around 12 hours, and the Pore Eclipse ones will work for close to 16 hours.

Milk Makeup Face Products

This collection is like a gold mine, spoiling you with the best choices. You will find everything here, from a Milk makeup highlighter to a bronzer, foundation, and concealer.

For me, the highlights are the sculpt sticks, primers, and bronzers.

Milk Makeup Sticks

Milk Makeup sticks are primarily of two types. You will find the most effective sculpt sticks for adding dimension and depth to your face. These sticks come with a lot of color variations. So, it does not matter which skin tone you have. You will definitely find a perfect match.

And the lip and cheek sticks? I am falling short of words to describe how effortless, quick, and effective these are. Getting a glammed-up look with these sticks takes less than five minutes.

Along with the rosy shades, I also love the burgundy one.

Milk Makeup Blush

I think we all have that weakness for the blush that adds tons of glam quotient to our appearance without putting much effort. How can one not love the Milk Makeup sticks and blushers that add the right shine and hue to the cheeks?

For me, the Bionic Beyond Plumberry blush works, and the liquid formulation with hydrating properties makes it a nice choice.

Milk Makeup Color

Milk Makeup wants to add wind beneath the wings of your creativity, and that’s why it has come up with a dedicated section where you will find colors for different parts of your face.

Be it the fuss-free color sticks, lip gloss, eye shadows, or eyeliners, you have many elements to check out here.

The Electric Glossy Lip Plumper definitely needs a special mention in this section. The pleasant tingling sensations will make your lips look plumper, while the gloss inside will offer a shiny finish to your lips.

Watch out for the multiple color options.

Milk Makeup Eye

If you need a one-stop store for all eye makeup needs, visit this Milk Makeup section. It has eyeliners, primers, brow primers, brow laminators, mascaras, and whatnot! And here you have my favorite Sunshine Under Eye Tint + Brighten refills.

I can apply this undereye tint easily because it blends well, and even if I am not wearing any makeup, it instantly brightens up the under-eye area.

Milk Makeup Mascara

The Milk Makeup guys seem to have a special liking for mascaras. So, here is a separate section to explore.

As I said, the KUSH Waterproof Mascara is the ultimate for me. But if you are not in for that much opulence and want a more natural finish, the RISE mascaras will be perfect.

Milk Makeup Lip

I get dumbstruck while talking about the Milk Makeup products for lips. And honestly, I have again spent 20 minutes checking the options while penning down this account. It’s like a “I want to have all” moment.

Nevertheless, this collection’s range of lip gloss and color sticks is exceptional. The light pink and coral shimmers are my favorite lip gloss variations.

And sadly, I have yet to have the mauve Electric Glossy Lip Plumper. How many days are left for my next pay cheque?

Milk Makeup Skincare

I started this account with a note that Milk Makeup cares and makes you shine. Once you explore the range of skincare products, you will understand why I said so.

I love the Cooling Water gel stick, as undereye areas are my biggest concerns. The perks of wearing specs from childhood, you see.

Again, I have come across great reviews about the moisturizing cream from Milk Makeup. It’s gentle and comes with the goodness of oat milk and fig milk.

Milk Makeup “Makeup Remover”

We all know that removing makeup is very essential at the end of the day, and why not do it with Hydro Grip cleansers and cleansing balms?

You can even use the Vegan Milk cleanser.

Milk Makeup Exclusives

This exclusive section has all the special offers, gift sets, travel essentials, and more assorted for you. So, Milk Makeup is not just a brand that takes care of you at home. It is your skin doctor and beauty expert on the go.

Rewards From Milk Makeup

Milk Makeup has an exclusive “VIP Loyalty Program.” You have to sign up, earn points with every order, and redeem those points for the best discounts.

Also, the brand has a “Give $10 Get $10” referral program where you can refer a friend who will be eligible for a $10 discount on the first order. For each referral, you will earn 200 points.

Wrapping Up!

You know, Milk Makeup is like that favorite superstore for me. I know which product I need to pick and from which section. Purchasing from MMU is bliss, and I can vouch for how gentle every product is.

So, if you want to boost your regular skincare and beauty regime, try MMU. And don’t forget to share which one you found the best for you.

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