Bobbi Brown Makeup Artist: A Beauty Industry Titan And Successful Entrepreneur
The LinkedIn bio of Bobbi Brown makeup artist defines her as a “makeup industry titan.” But she has a woman who has really shown the world how to channel the best of one’s abilities in the most diverse ways. She is a successful entrepreneur who echoes the famous quote made by another famous entrepreneur, Oprah Winfrey.
Winfrey said, “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” It goes without saying that Bobbi Brown has been fearless and a go-getter in making his career and entrepreneurial journey a complete success.
The winner of the Glamour “Woman of the Year Award 1997,” and the ROBIE Humanitarian Award from the Jackie Robinson Foundation has touched many lives with her entrepreneurial endeavors.
She inspires me and zillions of women every day. It’s time to go through her work, evolution, and much more. I will also talk about her namesake makeup brand and her second venture.
Bobbi Brown Makeup Artist Reaching At The Helm
You know it’s the weekend, and I have just found the most amazing interview Bobbi Brown had with the Harvard Business Review. This 2014 interview once again reminded me how she is the magician and the last word when it comes to multitasking.
During her freelancing days, Bobbi Brown makeup artist took the mantra of “sell myself” and did some serious networking. She also has been gutsy and getting tired of the signature red lipsticks, she chose to come up with her own brand in 1991. Thus, Bobbi Brown Cosmetics was born.
A woman who is not afraid to accept her failures, Bobbi Brown motivates all of us to step out of our comfort zone and challenge ourselves.
I am quoting one of her replies from the said interviews, and you will find a complete go-getter in her as she said,
“The most important was to follow my gut. Don’t put something on the market just because everyone else is doing it. Do what you think is right. I’ve made so many mistakes—who hasn’t?—whether it’s hiring people I thought would be perfect (who weren’t) to getting talked into products or categories I wasn’t sure of. As the company got bigger, I thought maybe I should listen to people with more experience. But I’ve learned that the best thing for my company is to do what I believe in.”
And I must say that the challenge she took really brought her success as, in a few years, her brand managed to beat the stalwarts like Estée Lauder. She also did not mind going for a merger with Estée Lauder.
After managing the role of the chief creative officer at Estée Lauder, she finally drifted ways in 2021 to come up with her new makeup line, Jones Road.
Innovation, creativity, and real-life applications have been the driving forces behind the rise and evolution of this pioneer of nude beauty.
Bobbi Brown Cosmetics: A Fairy Tale Of Story Of Building An Empire
“I talk to everyone. I find people really interesting.”
These words of Bobbi Brown explain how she could build a makeup empire based on her networking. Makeup trends and choices in the 1980s were bold, and she chose to stand against the tide. During that time, she met a chemist at Kiehl’s Pharmacy.
He helped her to make a non-greasy lipstick in a natural shade without unpleasant smells.
With time, the association with Glamour Magazine and her writeup published in the same changed everything for the cosmetic brand. By then, she had ten shades of lipstick lines ready, and in the writeup for Glamour Magazine, she mentioned the phone number of her house. The orders were like crazy.
She Interacted With People In The Park To Find Her Focus Group
Human interactions and an undying quench for learning led Bobbi Brown’s company to such a great stature. Bobbi Brown makeup artist managed to conduct full-fledged market research during her walks at the park.
She approached women from different nationalities with her lipsticks and looked for their feedback. This gave her first-hand knowledge about the colors working for various skin tones.
The Story Of Finding The Laboratory For Production
Bobbi Brown makeup artist transformed the awkward “elevator silence” into something really productive for her.
She met a girl in the elevator, and knowing the girl worked in a laboratory, she chose that laboratory to be the production facility for her lipsticks. Even after the Bobbi Brown and Estée Lauder merger happened, the production facility remained the same.
The High-End Distribution Of Her Brand Happened Through Cocktail Conversation
You won’t believe how Bobbi Brown makeup artist, got her line launched in Bergdorf Goodman. She was at a cocktail party and got in touch with the hostess of the party. The hostess, a cosmetic buyer at Bergdorf, made this liaison happen.
This way, she managed to take care of the entire PR activities on behalf of her cosmetics brand, and here you have one of the most delightful makeup brands.
Bobbi Brown: The Cosmetic Brand Everyone Loves
Today, Bobbi Brown has everything you need for your makeup and skincare requirements. All the products are divided into four categories: lips, face, eye, and skin.
Bobbi Brown Face Makeup
From foundations to the best concealers and makeup accessories, this section will surely spoil with choices. However, for me, the standout product in the section is the Bobbi Brown Vitamin Enriched Face Base.
This primer helps in the smooth and even application of the makeup and comes with the goodness of vitamins C, E, and B for perfect conditioning of your skin.
Further, grapefruit and geranium lend a delightful fragrance to this skincare/makeup product.
Thus, you can get flawless makeup and pump skin with the help of this priming cream.
Bobbi Brown Makeup for Lips
This is the section that attracts me the most when it comes to the Bobbi Brown online store. You must remember that it all started with lipsticks and the makeup titan’s quest to create something more natural in color.
It does not matter whether you love bold colors or muted ones. You will surely find your pick among the endless shades of Luxe Lipstick and Luxe Matte Lip Color.
There is also a wide variety in the texture or finish. You have lip tints, usual lip glosses, and shimmery lip glosses.
And you must pay attention to the Extra Plum Lip Serum. This is a powerful serum treatment for your lips, and it comes with the goodness of hyaluronic acid and various botanical extracts.
Along with making your lips smoother and healthier, this serum will also add extra shine to your lip color and make it last longer. In addition, the serum will offer complete hydration for 24 hours.
Bobbi Brown Eye Makeup
In Bobbi Brown’s eye makeup, you will find eyeshadows in single shades or in eclectic palettes. You can even go for the eyeshadow sticks for the ease of application.
Other eye makeup essentials available in this section are eyeliners, eye pencils, mascaras, and brow pencils.
Bobbi Brown Makeup For Skincare
Bobbi Brown also offers a hell lot of skincare products as it prioritizes the importance of having healthy skin that gives confidence.
Nonetheless, this section has soothing cleansing oils, cleansing balm, face tonic, makeup remover, moisture balm, and many other essentials.
The Makeup Artist For Bobbi Brown
Bobbi Brown, the cosmetics brand, has partnered with two industry leaders, Romy Soleimani and Nikki Deroest.
Romy Soleimani is a known face associated with the biggest fashion shows and cover shoots. Her less is more approach has helped the brand to grow to a certain extent.
Nikki Deroest is also a high-profile name who is behind creating many iconic Bobby Brown looks.
Bobbi Brown Reinventing Herself With Jones Road
When I analyze the life of Bobbi Brown makeup artist, I find it about constant evolutions. After founding a namesake cosmetics brand and staying associated with it for 30 years, she started her second venture, Jones Road, in 2021. When a woman starts a venture at the age of 63, she surely deserves all the accolades.
The iconic makeup artist shared how her 90-year-old aunt, Alice, inspired her to take up this new venture. Aunt Alice said to Brown, “Every time I talk to you, you talk about all the things you have to do, and you’re just not getting them done.”
But moving on was not easy for Bobbi Brown as the decision to start a new venture was not made overnight.
Jones Road With A Changed View Of Beauty
With the world talking about the need for beauty products that actually work to take care of the skin, Jones Road came up as a brand that offers “better beauty products.” As the brand puts it, the world today already has many beauty products, and now it needs products that will be distilled and formulated out of strong knowledge about beauty.
And who better than Bobbi Brown to create these clean beauty products with perfection?
Along with all the makeup essentials, Bobbi Brown has a dedicated section for apparel. I can’t help exploring those sections and sharing some inputs with you all.
Jones Road Face
The section opens with the Jones Road Miracle Balm, an Allure Awards winner in 2022. Available in nine shades, this miracle balm is about giving you a flawless and no-makeup look. Once you apply this balm, your cheeks will look illuminated. You can use this balm alone or as a layer above the foundation for perfect finesse.
Another award-winning formulation in this section is The Best Blush. It won the Refinery29 Beauty Innovation Awards in 2022. This blush comes with a powdery formulation that offers a silky-smooth finish.
Available in five different shades of pink, this blush reflects Bobbi Brown’s makeup principle of keeping it natural yet glamorous.
Jones Road Eye Makeup
The eye makeup section of Jones Road is also fascinating, with The Mascara being a best seller. You also have The Best Eyeshadow, the winner of the 2022 Glamour Awards.
One product that excites me the best is the Sparkle Wash or liquid glitter. Available in five shades, these eyeshadows are ideal to get a glammed-up look for long hours without any worries of creases.
It will jazz up your look to a great extent, but will never overdo it.
Jones Road Lips
Along with the award-winning Miracle balm, the lip section comes with some really cool collections with the Cool Gloss, The Lip Tint, Lip And Cheek Stick, and The Lippie Stick.
Jones Road Skincare
The Jones Road skincare section is vivid, offering you a comprehensive skincare solution. Jones Road has a universal balm in the form of Jones Road Hippie Stick.
You can apply it to your skin or hair for proper moisturization. The formulation has a buttery finish with no greasiness. It works as an external barrier to protect the outermost layer of your skin from external aggressors.
Could you imagine that the oil you need to apply on your face would be available in a portable form? Well, it has become true with The Oil Stick from Jones Road.
Enriched with the goodness of coconut alkanes, this balm also comes with sunflower, apricot, jojoba, and rosehip oils. Overall, the texture of this oil stick is very similar to the texture of your skin’s natural oil.
You just need to glide the oil stick on your face for proper moisturization. How easy is that?
Other skincare products available in this section are:
- Eye Cream
- Miracle Cream
- Light Moisture Cream
- The Cleansing Stick
- The Lippie Stick
- Oil-Free Moisturizer
Jones Road Kits
How about getting multiple goodies from Bobbi Brown in exotic combos? Choose among combinations like The Brow Kit, The Lash Kit, The Hair Set 2.0, and The 101 Set.
Jones Road Beauty Tools
With the range of Jones Road beauty tools, you can surely make your salon visits less frequent. Makeup becomes easier when you have access to the best makeup accessories.
In this section, you will come across essentials like sharpeners, makeup brushes, and spatulas. The makeup brushes are available in a variety of options.
Jones Road Apparel
Bobbi Brown took one step further with the apparel section of Jones Road. Her namesake brand did not have apparel.
In the apparel section, you have beanie caps, hats, sweatshirts, shirts, hoodies, and T-shirts. All the products come in monochromes with Jones Road branding.
I love the HNTLLS Shirt the most in this section. It comes with an oversized fit, and the branding on the sleeves and the chest really makes the shirt look cool. Also, the shirt echoes “How Not To Look Like Shit,” the unofficial motto of Jones Road.
Jones Road Enjoying Soaring Success In Difficult Times
You need to remember that Jones Road started in 2021 when the world was still recuperating from lockdowns and the tough fight against Covid-19. It really takes the courage of a lioness to launch a new brand at that time. Qudos to Bobbi Brown makeup artist, and how she has made the brand a household name within a span of around two years.
Instead of getting afraid of these adverse situations, she perceived the lockdown days as her learning period when she learned how everything should be approached and done differently.
In her interview with People, she mentioned how her father, Joe Brown, has been a source of inspiration for her. She said, “Fifteen years ago, at 70, my father retired from being a lawyer and became a children’s book author. He’s written more than 10 books, is working on a screenplay and just hired a social media manager. He’s happier than he’s ever been in his life.”
So, for Brown, it is never too late to start something new. It all runs in the family, right?
Final Thoughts
Bobby Brown makeup artist is an inspiration in the truest sense. If you are a makeup artist and want to make it bigger and better in the makeup world, she will teach you how you can fuse your beauty knowledge with networking skills to build an entire empire.
If you are a woman, you will understand how you can multitask and achieve so many things even after taking care of the home. Being a working mother, she has built a successful career spanning over decades. As an entrepreneur, she has completed over forty years.
She can really preach to the world how knowledge, a go-getter attitude, reaching out to people, and making smart decisions can help one to go places. There is no wonder that President Barrack Obama appointed Bobbi Brown to the Advisory Committee for Trade Policy and Negotiation.
I hope you have found the journey of Bobbi Brown inspiring, and the brands she was/is associated with surely offer the best quality beauty products.
So, do you admire Bobbi Brown, or a fan of her beauty products? Don’t forget to share.
Frequently Asked Questions (FAQs)
Bobbi Brown makeup artist is a multi-faceted personality. Beginning her career as a freelance makeup artist, she established her first brand, Bobbi Brown Cosmetics, in 1991. After 30 years, she started a new venture called Jones Road.
She is not just a giant in the makeup industry. She has been a successful entrepreneur, advisor, and author of many books.
After Bobbi Brown, the cosmetics brand, she also wanted to broaden her horizons and create something related to holistic wellness. So, much before Jones Road happened, she started Beauty Evolution, LLC, and she turned into a health coach with certification from the Institute for Integrative Nutrition.
She is also at the helm of The George Hotel and 18 Label, a studio for producing films and television shows in New Jersey.
A name to reckon with, Bobbi Brown makeup artist, has also featured in the 50 Above 50 list of Forbes.
The Bobbi Brown makeup artist has earned a huge reputation for herself with a zeal to create something new, intense beauty knowledge, and a go-getter attitude.
She dared to stand against the stream and came up with lipsticks in muted shades even when bold red colors were reigning. Again, in 1991, she created a brand that gave the established brands at that time a run for their money.
Being at the helm of affairs for her namesake brand for 30 years, Bobbi Brown shifted her focus to holistic wellness and clean beauty. In the process, she came up with two more brands called Beauty Evolution, LLC and Jones Road.
She has defined how knowledge and proper networking can help you achieve great things in life. And you should never stop exploring and be complacent. A great beginning can occur at any moment, and you must capitalize on that.
No, Bobbie Brown makeup artist is no longer associated with her namesake brand. She started the company in 1991, and Estée Lauder took it four years later. She spent a long period as the chief creative officer of Bobbie Brown before leaving the cosmetics company in 2021.
She came up with her new beauty venture, Jones Road, with a wide range of products. The brand is committed to offering better and cleaner beauty products for the face, lips, and eyes. It also has several skincare products and an apparel section.
Today, Bobbi Brown is a well-known makeup artist, but in her initial days, three incidents gave her career a massive boost. Firstly, a friend of hers was an editor of Glamour Magazine. Bobbie Brown wrote a piece for the magazine without knowing that it was a part of some serious PR activities. She mentioned the phone number of her house in that article and got bombarded with orders.
Another high point in her career came when she met a woman hosting a party. Brown came to know that the lady was a cosmetics buyer at Bergdorf Goodman. She launched her collection of 10 lipstick shades under the name of Bobbi Brown Essentials at Bergdorf Goodman in 1991.
And in the same year, she started her namesake cosmetics brand, which is a huge name today.
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written by
sibashree bhattacharya
Sibashree has been into SEO and eCommerce content writing for more than 9 years. She loves reading books and is a huge fan of those over-the-top period dramas. Her favorite niches are fashion, lifestyle, beauty, traveling, relationships, women's interests, and movies. The strength of her writing lies in thorough research backing and an understanding of readers’ pain points.
